Actually I think the price should be lowered to reach more users.
The technology doesn’t use back-lit screen but a front-lit LED system with reflective mirrored surface to project brightness back. So, I guess we can have good viewing experience both indoor and outdoor.

Qualcomm claimed that the reflectivity and contrast ratio are the same as we read newspapers, so it can’t beat LCD screen at the moment. I expect there will be more models with improved screen next January.

There is one more thing I’m worried about, it is its digitizer. Having looked at the video, it seems to be the device will support multi-touch screen panel, which often provides reflection and poor contrast.

I can’t say anything by now without seeing it in person, however its low price point sounds great to me.